“Understanding the craftsmanship of Haute Couture”

This article was originally published by the Global Fashion Channel

A haute couture piece is the ultimate luxury, both in terms of design, craftsmanship, and quality.

For this particular season, when no actual Haute Couture Runway show was allowed,

Julien Fournie‘ has chosen to invite you inside his Atelier in Paris and meet the design up close and personal.

Watch how a dress becomes a reality, starting from the sketch, working on the garment on the mannequin, developing the fabrics, fittings, to the finished garment and the photo shoot with models. Julien Fournie‘ showcases what makes something Haute Couture with exclusivity, authenticity, creative freedom, techniques and fine craftsmanship. When buying couture you are not simply buying a garment but rather an experience, an adventure and an attempt to fully express your personality in a one of a kind garment made especially for you.

The article was originally a video published by the Global Fashion Channel

Watch the original video here: Julien Fournié Paris Haute Couture AW20

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