Madewell Launches New Athleisure Category

Fashion

As if you needed another reason to love Madewell, the beloved brand whose denim offerings have become a mainstay in many closets—including famous ones, like Meghan Markle’s—here’s one more: Madewell athleisure. For the first time ever, Madewell is making its foray into the athleisure market with a collection aptly titled Make Weekends Longer.

Madewell’s customers’ desired clothing that fit with the times—comfy, casual apparel that can be worn as loungewear or paired with Madewell’s signature pieces. Earlier this year, Madewell issued a survey to customers asking for feedback and concluded that “81% of customers had evolved their style since March at the start of the pandemic, incorporating more casual and comfortable clothing, such as sweatpants and leggings,” the brand explained in a press release. The collection launches with 25 styles, including t-shirts, sweatpants, hoodies, and more. Customers can choose from array of colors, like lavender, orange, mauve, black and beige in varying cuts and styles.

madewell make weekends longer

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Even better, the pieces are sustainably made from recycled polyester or what Madewell calls Superbrushed, which blends Lenzing Modal® and REPREVE® polyester to create soft but flexible fabric that doesn’t lose its shape over time, as well as organic cotton.

The entire collection is priced under $100, so stock up because jeans are a thing of the past. Shop the entire collection today at madewell.com, with our top picks below.

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