Kanye West has shared a new video for “Heaven and Hell” from his latest album, Donda. The stark visual features mysterious figures dressed head to toe in black clothing (including black masks). Eventually, a god-like figure, who appears to be West himself, opens a portal that causes these figures to ascend to the sky. Watch it below.
The video doubles as an advertisement for West’s Yeezy collection with Gap. It debuted during tonight’s College Football National Championship before going live online. In conjunction with the video’s release, West re-released the Yeezy Gap hoodies seen in the video. Described by Kanye as “perfect hoodie,” it’s currently available to purchase in black and blue via YeezyGap.com.
Earlier today, Netflix released a new teaser trailer for its upcoming three-part documentary on West, jeen-yuhs, and announced that part one of the film will screen in theaters ahead of its premiere on the streamer
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As Consequence reported last week, West is expected to headline Coachella 2022 alongside Billie Eilish this April. In December, he reunited with longtime frenemy Drake for a 34-song performance marking his first concert in five years. West’s long-delayed album, Donda, landed him nominations for both Album of the Year and Best Rap Album at the 2022 Grammy Awards.