Nicki Minaj is going up … as a Global Ambassador — yes, that’s the actual title for the superstar rapper’s new gig with MaximBet, the sports betting platform of Maxim.
The Queen Barb announced her new duties Tuesday … saying the position includes investing, advising and overall, making sports betting lit within the culture. Maxim’s also renowned for its huge celeb events for the Super Bowl and Halloween — which Nicki also made sure to point out with much enthusiasm.
Maxim also cites Nicki’s “disruption” of the typically male-dominated hip hop industry as a reason for nabbing the gig.
I am so proud & excited to be the newest @MaximBetUSA investor, advisor and first global ambassador & creative director of Maxim‼️‼️‼️🎉🎉🎉
Make way for the Queen of lifestyle sports betting 👑💰
Get ready for the best parties & more 🎀💕🏽https://t.co/bgbEY3XiRv#Maxim pic.twitter.com/ivi9Hw9ziw
— Nicki Minaj (@NICKIMINAJ) May 31, 2022
With over 191 million followers on Instagram — making her the most followed rapper — another 25 mill on Twitter and more than 100 million records sold, hiring Nicki for her star power + influence feels like a no-brainer!
The MaximBet gig will also help launch Nicki’s upcoming fifth album (coded “NM5”) and next tour.
Nicki’s MaximBet come-up mirrors Cardi B‘s latest bag as Playboy’s Creative Director — who was named to that role in December.
Most lifestyle brands seem to have the formula mastered: hire a female rap star and watch the magic happen.