‘Black Adam’ Flies To $108M+ During Sluggish Halloween Weekend – Saturday Box Office


SATURDAY AM UPDATE: Halloween adjacent weekends have rarely been good ones at the box office, and even less so during the pandemic, when there aren’t a lot of solid movies in cinemas. Saturday night is largely party night, not movie night. All titles this weekend are expected to gross $66.2M, not that far off from last year’s $64.3M, but at a great drop from last weekend, when New Line/DC’s Black Adam propelled industry ticket sales, -43%. Pre-pandemic, the last weekend of October rang up $107.6M in 2019 and $105.7M in 2018, per Box Office Mojo.

The annual spooky effect on moviegoing is forcing Black Adam to be -63% in weekend 2 with $25M, a hold that’s steeper than a number of Dwayne Johnson movies in weekend 2, i.e. Hobbs & Shaw (-58%), Rampage (-44%), Skyscraper (-54%), and San Andreas (-53%), and some DC films (i.e. The Batman, -50%; Justice League, -56%), yet better than others such as Green Lantern (-66%) and 2016’s Suicide Squad (-67%). Despite this, Black Adams is flying past $100M by Sunday with $108.4M, Johnson’s 18th movie to fly past the century mark at the domestic box office.

Also not overindexing, no thanks to Halloween syndrome, is Lionsgate’s PG-13 horror film Prey for the Devil at 2,980 theaters, which made $2.8M yesterday (including Thursday previews) for what looks to be a $7M start third place. That’s where Lionsgate was projecting the film. It arrives in an already horror-laden marketplace, with Halloween Ends set to finish its third weekend with $60M-plus, and Paramount’s slasher sleeper Smile going to $92M-plus by tomorrow. Prey for the Devil, despite being a slightly different kind of exorcism film in its female-driven conceit, isn’t spreading the spirit all over this land, with a C+ CinemaScore, 68% Rotten Tomatoes audience score, and 64%/2 1/2 stars on Comscore/Screen Engine’s Posttrak.

Those who decided to buy tickets to date were 62% between 18-34, and evenly split between 51% females, 49% males. Demographic breakdowns were 33% Men over 25, 30% women over 25, 21% women under 25, and 16% under 25. Diverse audiences were 38% Hispanic and Latino, 33% Caucasian, 12% Black and 11% Asian. Top ten theaters came from West and Southwest.

RelishMix measured the social media universe for Prey for the Devil at 62.1M across Facebook, Twitter, YouTube, Instagram, and TikTok spurred by 29.4M for the latter on Lionsgate’s official channel. That outpaced the pic’s 20.8M YouTube views on eight studio-owned videos before opening.

United Artists Releasing’s third weekend expansion of Till at 2,058 locations notched an A+ CinemaScore and 91% positive on PostTrak, mostly women at 61%; with $1.03M yesterday and $2.8M for the weekend, and a running total of $3.6M for the Eon Production. Black moviegoers gave Till 94% on PostTrak. Much older audience here at 84% over 25, 63% over 35 and close to have over 45 with 27% over 55. Diversity demos were 38% Caucasian, 42% Black, 11% Latino and Hispanic and 9% Asian/other. Till saw most of its box office coming from the Southeast, Northeast and Midwest. 

Trafalgar Releasing has the concert movie, Coldplay Music of Spheres Live, booked at 833 runs in 179 markets. It posted solid core runs in NYC, Los Angeles, Philly, San Francisco, DC, Seattle, Miami, Orlando, Baltimore, Salt Lake City and Toronto, with $673K on Friday for a $1.38M weekend. Clearly, older-skewing movie here, as Trafalgar’s younger skewing BTS Permission to Dance on Stage saw a $6.8M opening back in March at 803 theaters.

Focus Features’ fourth weekend wide expansion of Todd Field’s TAR at 1,087 made $340K on Friday, in what looks to be a $1M 3-day and running total of $2.46M. James Gray’s Armageddon Time, also from Focus, was booked in six NYC and LA theaters at Lincoln Square, Union Square, Alamo Drafthouse Brooklyn, Century City, The Grove and Burbank AMC for $35K on Friday, $78K opening weekend in a light $13K per theater. We heard Lincoln Square and Grove were the strongest of the bunch.  

Saturday estimates:

1.) Black Adam (NL) 4,402 theaters, Fri $7.5M (-72%) 3-day $25M (-63%)/Total $108.4M/Wk 2

2.) Ticket to Paradise (Uni) 3,692 (+149) theaters, Fri $3.1M (-51%), 3-day $10.36M (-37%)/Total $34M/Wk 2
Great hold here for this older female skewing title.

3.) Prey for the Devil (LG) 2,980 theaters, Fri $2.8M, 3-day $7M, Wk 1

4.) Smile (Par) 3,221 (-75) theaters, Fri $1.58M (-39%), 3-day $5.02M (-41%),total  $92.3M/Wk 5

5.) Halloween Ends (Uni) 3,419 (-482) theaters, Fri $1.14M (-55%), 3-day $3.77M (-53%)/Total: $60.2M/ Wk 3

6.) Till (UAR) 2,058 (+1,954) theaters, Fri $1.037M (+712%), 3-day $2.8M (+670%)/Total $3.6M/Wk 3

7.) Lyle, Lyle Crocodile (Sony) 3,135 (-401) theaters, Fri $715k (-38%), 3-day $2.65M (-38%)/Total: $32.3M/Wk 4

8.) Terrifier 2 (Iconic) 1,550 (+795) theaters, Fri $575,5K (+5%), 3-day $1.87M (+6%), Total $7.7M/Wk 4

9.) Coldplay Music of Spheres Live (TRAF) 833 theaters, Fri $673K, 3-day $1.38M/Wk 1

10.) The Woman King (Sony) 1,446 (-412) theaters Fri $300K (-42%), 3-day $1.05M (-44%) /Total $64.5M/Wk 7


Tar (Focus) 1,087 theaters (+946), Fri $340K (+113%), 3-day $1M (+100%), Total $2.46M/Wk 4

Banshees of Inisherin (Sea) 59 (+55) theaters, Fri $210K (+211%), 3-day $400K (+117%)/Total
$650.76K/Wk 2

FRIDAY AM UPDATE: New Line/DC’s Black Adam ends its first week at the domestic box office with $83.4 million, which is slightly ahead of what Dwayne Johnson’s Fast & Furious spinoff Hobbs & Shaw did in its first week at $83.1M. That’s impressive considering Black Adam is a deeper-universe DC character, while the other was connected to a long-established franchise — not to mention Hobbs & Shaw debuted in the summer.

Hobbs & Shaw ended its domestic run at $173.9M. The pic’s second weekend was $36.5M, and currently Black Adam is expected to come in lighter at $27M-$30M for it second frame. The anti-hero’s Thursday gross was $3.1M, off 8% from Wednesday.

Meanwhile, Lionsgate has the sole new wide release this weekend in the PG-13 horror film Prey for the Devil, which isn’t expected to do much in the high-single-digits at 2,980 locations. Lionsgate typically launches a genre title around Halloween; its Boo! A Madea Halloween debuted to $28.5M in the penultimate weekend of October 2016 and went on to have a -40% hold in weekend 2 with $17.2M. Last night, Prey for the Devil did $660,000 at 2,450 theaters.

Prey for the Devil stars Roadies’ Jacqueline Byers and 13 Reasons Why’s Christian Navarro, and is directed by The Last Exorcism’s Daniel Stamm. Byers plays Sister Ann in the film, and she believes she’s answering a calling to be the first female exorcist… but who, or what, called her? She seeks out a place at an exorcism school reopened by the Catholic Church. Until now these schools have only trained priests in the Rite of Exorcism – but a professor (Colin Salmon) recognizes Sister Ann’s gifts and agrees to train her. Thrust onto the spiritual frontline with fellow student Father Dante (Navarro), Sister Ann finds herself in a battle for the soul of a young girl, who Sister Ann believes is possessed by the same demon that tormented her own mother years ago.

Elsewhere Thursday, Universal’s George Clooney and Julia Roberts romantic comedy Ticket to Paradise ended its week one with $23.7M. Yesterday was $1.5M, -8% from Wednesday at 3,543. It’s going to be fun to watch how much this older-skewing female comedy can leg out. A stateside haul of $60M is a solid projection, but can it do more? Pic came in ahead of forecasts last weekend with $16.5M.

Third place Thursday belonged to Paramount’s horror title Smile with $640,000, -7% from Wednesday for a fourth week of $11.3M and running total of $87.3M.

Halloween Ends from Universal/Blumhouse/Miramax ends week 2 with $10.3M, a 14-day total of $56.5M, and a second Thursday of $497K, -8% from Wednesday. The pic is also available to watch on Peacock.

Fifth goes to Sony’s Lyle, Lyle Crocodile with a third week of $5.2M, running total of $29.7M, and a Thursday of $210K, +4% from Wednesday.

A few films, particularly those that were on the arthouse sector, are going wide today. United Artists Releasing’s Till from Chinonye Chukwu will expand into 2,000 theaters. Standing at 98% certified fresh on Rotten Tomatoes, the pic is expected to bring in around $4M.

Searchlight’s Martin McDonagh pic The Banshees of Inisherin is expanding into 59 theaters across 11 additional markets after its beefy theater average last weekend of $45,200 (the highest so far this fall). The Colin Farrell-Brendan Gleeson movie’s first week clocked $251K.  

Focus Features has the James Gray autobiopic Armageddon Time booked at six locations in New York City and Los Angeles. The movie, which stars Anne Hathaway, Jeremy Strong and Anthony Hopkins, follows Gray’s life growing up in Reagan-era Queens. Since its launch at the Cannes Film Festival, the pic has garnered 80% fresh on Rotten Tomatoes.

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