For Vladimir Putin, the optics could not be better.
More than two and a half years into his war in Ukraine, he is shaking hands this week with not just one world leader, or two, but more than 20.
China’s Xi Jinping, India’s Prime Minister Narendra Modi, the new Iranian President Masoud Pezeshkian…there’s even Turkey’s Recep Tayyip Erdogan, the leader of a NATO member state and EU candidate country.
They have all come to the Russian city of Kazan for the BRICS summit of emerging economies.
As you might expect, the Russian president was positively beaming as he sat down with various heads of state for a string of one-on-one meetings.
The message from the Kremlin is loud and clear – the West’s efforts to isolate Russia have not worked. Instead of losing friends, Moscow has made them.
Mr Putin and Mr Xi shake hands during their meeting on the sidelines of BRICS Summit. Pic: AP
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“It shows something about the weakness of the sanctions regime,” Mark Galeotti, principal director of Mayak Intelligence, told Sky News.
“There was a lot of exaggerated sense as to how the West could put a stranglehold on Russia, and many countries are, frankly, not willing to play those games.
“It highlights the degree to which in this incredibly complex, multi-connected, modern world, it’s very hard to actually isolate any country, especially one as large and as engaged in global commerce as Russia.”
Mr Putin embraces Narendra Modi during their meeting on the sidelines of the BRICS Summit in Kazan. Pic: Reuters
The first BRIC summit was in 2009, involving Brazil, Russia, India and China. South Africa joined in 2010 to add the S on the end of the acronym.
For much of the last decade and a half, the group has been dismissed by economists as an alphabet soup of countries – too spread out and fundamentally different from one another to form any meaningful alliance.
But in the last few years, it has grown more significant and seemingly influential.
‘A powerful platform’
The group has expanded its membership to include Egypt, Ethiopia, Iran and the United Arab Emirates. Saudi Arabia has also been invited to join, and according to Russia, there are dozens of other countries that want to become part of the club.
That’s despite Russia’s full-scale invasion of Ukraine, and the West’s attempts to cast Mr Putin as a war criminal.
“A lot of countries in the Global South are really tone deaf to rhetoric about Russia breaking the rules,” Alexander Gabuev, director of the Carnegie Russia Eurasia Center, told Sky News.
“All the questions ‘what about Iraq?’ are not driven by Russian propaganda points but by genuine concern about the US abusing its role as the most powerful country.
“They realise that the current international order underwritten by the US doesn’t really deliver for them and they don’t know what the alternative is but BRICS is really a powerful platform where these issues can be discussed.”
Top of the agenda this week is an alternative platform for international payments, which Mr Putin hopes will end the dominance of the dollar and make the BRICS economies immune to Western sanctions.
Because despite all the talk of sanctions not having the desired effect, they have caused Russia problems.
It’s been cut off from international markets, and more recently, the country’s had difficulties with cross-border trade, even with friendly countries like China, because it’s linked to the dollar and there’s a threat of secondary sanctions by the US.
An entirely new system, not involving the dollar, would bypass those issues. But it’s unlikely to come to fruition this week.
For one, the idea is still in its infancy. What’s more, not all the BRICS members, like India and Brazil, share Mr Putin’s anti-Western sentiment.
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“There is concern among these countries about how close you want to move towards Russia or an agenda that’s seen as enabling this horrible war from Russia in Ukraine,” Mr Gabuev said.
Brazil and India are not alone. Saudi Arabia and Turkey also share strong ties with the West. Their presence in Kazan can be seen more as an attempt to play both sides, rather than overt support of Russia.
But that does not seem to matter to the residents of Kazan. Most people we have spoken to here view the summit as the Kremlin intends.
“This is a wonderful event,” Alexandra told us. “I think that this will be a breakthrough and that the world has become multipolar.”
Alexei is another who is proud of his president.
“He is looking in all directions and it’s bearing fruit,” he said. “If someone thinks we’re isolated, it is probably only their problem.”
Not everyone shares that opinion, though.
Favaris points to Russia’s closer ties with North Korea: “If you are friends with an outcast, then you have fallen lower than ever.”