Conspiracy theorist and pillow-pusher Mike Lindell is facing backlash online after his company marked down some of its pillows to $14.88, a figure seen as symbolic for white supremacists and neo-Nazis.
On Friday, Lindell and his MyPillow business advertised the discounted products on social media, promising consumers the “ultimate comfort upgrade.”
“Sleep like a dream with our Standard MyPillow for just $14.88!” the posts read in part.
Below an image of Lindell holding two pillows is a large graphic prominently displaying the price.
The number “1488” is a common symbol used among hate groups. The “14” is shorthand for the “14 Words,” a stand-in for a white supremacist slogan, while “88” refers to an abbreviation of “Heil Hitler,” since H is the eighth letter of the alphabet.
The posts were shared on major platforms like Instagram, TikTok, Facebook and X, formerly Twitter. As of Saturday afternoon, the posts remained online, with hundreds of comments denouncing Lindell.
A spokesperson for MyPillow did not return a request for comment. Lindell could not be reached for comment.
Lindell, a staunch ally of former President Donald Trump, has repeatedly boosted conspiracy theories falsely claiming that the 2020 presidential election was stolen from Trump.
In 2021, Lindell offered $5 million to anyone who could win his “Prove Mike Wrong Challenge” by disproving data related to his election fraud claims.
In February, a judge confirmed that Lindell had to pay $5 million to a computer forensics expert who successfully took on Lindell’s challenge. Lindell recently handed over financial documents in the case as the expert tried to collect the money.