Google to waive ad serving fees for news publishers amid virus crisis

Business

FILE PHOTO: File photo of a 3D printed Google logo in illustration taken April 12, 2020. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) – Alphabet Inc’s (GOOGL.O) Google would waive off the fee it collects from news publishers using its ad services for the next five months, the search giant said on Friday.

News publishers, especially the print media, have borne the brunt as many advertisers pulled their marketing budgets to rein in costs because of coronavirus-related uncertainty.

Google also said it is working on ways to provide financial support to those news organizations producing original journalism. News partners that meet the requirements will be notified about the program, the company said. (bit.ly/2RMAMH9)

Earlier in March, Facebook Inc (FB.O) had pledged here $100 million in financing and advertising spending to support news organizations reeling from pressure due to the pandemic.

Reporting by Ayanti Bera in Bengaluru; Editing by Shailesh Kuber

Products You May Like

Articles You May Like

One Of The Unhealthiest Beef Stock Brands Is Already In Your Pantry
Absence of defensive shield should ring very loud alarm bells as UK faces Russian threats | World News
MSNBC May Soon Be Gone
All the Literary News We Covered This Week
Book review of Scattered Snows, to the North by Carl Phillips