For advertisers, the Super Bowl typically represents a golden opportunity to have so many eyeballs at the same time and are actually are tuned in to watch the ads. Of course, this year is anything but typical. Advertisers appearing on the game this Sunday have to manage the right tone amid a pandemic that’s killed
Technology
Dropshippers are the ultimate middlemen. The trendy e-commerce model is behind the ads flooding Facebook, Instagram, TikTok and Google‘s YouTube at a much higher rate since the pandemic sent online shopping demand skyrocketing. The model relies on targeted ads designed to stop consumers from scrolling long enough to make an impulse purchase, usually from a
Microsoft CEO Satya Nadella and Volkswagen CEO Herbert Diess (not pictured) attend a session during their visit to Volkswagen Digital Lab in Berlin on Feb. 27, 2019. Abdulhamid Hosbas | Anadolu Agency | Getty Images Microsoft on Friday said its political action committee won’t contribute to upcoming campaigns for members of U.S. Congress who voted
A view of the Jose Gasparilla II with the battle flag of each of the NFL teams as well as the AFC Champion flag of the Kansas City Chiefs and the NFC Champion flag of the Tampa Bay Buccaneers along with the iconic Super Bowl LV logo floats in the Hillsborough River with Tampa General
Apple CEO Tim Cook delivers a keynote during the European Union’s privacy conference at the EU Parliament in Brussels, Belgium October 24, 2018. Yves Herman | Reuters Snap and Unity Software, which reported fourth quarter earnings after the bell Thursday, both warned of the upcoming impact from Apple‘s privacy changes set for this spring. To
Evan Spiegel, CEO of SNAP Inc. Stephen Desaulniers | CNBC Snap’s stock fell more than 5% in after-hours trading on Thursday after the company reported its fourth-quarter earnings despite beating Wall Street’s expectations on earnings, revenue and user growth. But the company provided a first-quarter adjusted EBITDA forecast that was much lower than analysts’ consensus
After years of speculation that it will eventually get into the auto business with its own vehicle, Apple is close to finalizing a deal with Hyundai-Kia to manufacture an Apple-branded autonomous electric vehicle at the Kia assembly plant in West Point, Georgia according to multiple sources who briefed CNBC on the plan. The so-called “Apple
Mark Zuckerberg (R) is about to surpass Jeff Bezos as the world’s fifth richest man. Getty Images When Amazon’s Jeff Bezos steps down as CEO later this year, Facebook’s Mark Zuckerberg will be the last founding CEO left at any of the big tech companies. Apple transitioned from founder Steve Jobs to Tim Cook in
Andy Jassy, Amazon AWS Source: CNBC Andy Jassy has spent the past 15 years converting Amazon from an e-commerce giant into a highly profitable technology company, creating and then dominating the cloud infrastructure market. Now, he’s about to take center stage as CEO of the third-most valuable U.S. company after Apple and Microsoft. Amazon said
Saul Loeb | AFP | Getty Images Amazon is set to announce its fourth-quarter earnings after the bell on Tuesday. Here’s what Wall Street is expecting: Earnings: $7.23 per share forecast by Refinitiv Revenue: $119.7 billion forecast by Refinitiv If Amazon meets analysts’ expectations, it will be the first time the company books $100 billion in revenue
Ali Ghodsi, co-founder and CEO of Databricks, speaks at the company’s Spark and AI Summit in San Francisco in April 2019. Databricks UiPath and Databricks became two of the most valuable privately held tech companies in the U.S. on Monday, with massive new funding rounds that give them a combined valuation of more than $60
Andy Jassy, chief executive officer of web services at Amazon.com Inc., listens during the Amazon Web Services Summit in San Francisco on April 19, 2017. David Paul Morris | Bloomberg | Getty Images Databricks, a start-up whose software helps companies quickly process large sets of data and get it ready for analysis, said Monday it
Customers wait in line at Xiaomi’s flagship store in Mong Kok, Hong Kong. Miguel Candela | SOPA Images | LightRocket | Getty Images In response, Xiaomi filed a lawsuit on Friday against the U.S. treasury and defense departments in the district court of Columbia, according to its investor relations website on Sunday. Xiaomi alleged that
People tend to vegetables growing in a field as emission rises from cooling towers at a coal-fired power station in Tongling, Anhui province, China, on Wednesday, Jan. 16, 2019. Bloomberg Elon Musk is going to pay $100 million towards a prize to come up with the best carbon capture technology. (Or so he tweets. Details
The website of U.K. stock trading app Freetrade. Freetrade LONDON — British share trading app Freetrade told clients Friday that it had disabled purchases of U.S. stocks. Freetrade blamed the halt to U.S. stock purchases on a move by its currency exchange provider and their bank to limit the platform’s trading volume. Freetrade uses U.K.
A pedestrian wearing a protective mask crosses California Street in San Francisco, California, U.S., on Tuesday, Dec. 29, 2020. David Paul Morris | Bloomberg | Getty Images In late October, when San Francisco moved into California’s least-restrictive Covid-19 “yellow tier” — indicating minimal spread of the coronavirus — Lauren Crabbe was hopeful. Crabbe, the owner