Technology

Omnichannel Media Buying Platform – By Rahil Shaikh Digital media agencies currently use multiple media buying platforms to execute their digital campaigns to reach their audience across Web, Mobile, CTV & Digital-Out-of-Home via different SSPs. This leads to multiple issues because the features provided across different platforms are not the same and marketers need to
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A traveler arriving at Los Angeles International Airport looks for ground transportation during a statewide day of action to demand that ride-hailing companies Uber and Lyft follow California law and grant drivers “basic employee rights” in Los Angeles, California, U.S., August 20, 2020. Mike Blake | Reuters Rideshare company Lyft reported fourth-quarter earnings on Tuesday,
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Contrary to popular belief, Elon Musk did not start Tesla. He certainly made it his own over the years, investing early on and then overseeing its growth from niche luxury carmaker to mass production, adding on a solar business, and pushing self-driving technologies. However, the tech titan — and now the world’s richest man — was
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NBC Nightly News and Dateline NBC anchor Lester Holt It’s time to start thinking about a new business model for news. In the past year or so, nearly every media company has launched a subscription video-on-demand (SVOD) service. Most haven’t incorporated their full news divisions into the products, which are dominated by entertainment. Disney‘s three
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Dropshippers are the ultimate middlemen. The trendy e-commerce model is behind the ads flooding Facebook, Instagram, TikTok and Google‘s YouTube at a much higher rate since the pandemic sent online shopping demand skyrocketing. The model relies on targeted ads designed to stop consumers from scrolling long enough to make an impulse purchase, usually from a
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Microsoft CEO Satya Nadella and Volkswagen CEO Herbert Diess (not pictured) attend a session during their visit to Volkswagen Digital Lab in Berlin on Feb. 27, 2019. Abdulhamid Hosbas | Anadolu Agency | Getty Images Microsoft on Friday said its political action committee won’t contribute to upcoming campaigns for members of U.S. Congress who voted
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Apple CEO Tim Cook delivers a keynote during the European Union’s privacy conference at the EU Parliament in Brussels, Belgium October 24, 2018. Yves Herman | Reuters Snap and Unity Software, which reported fourth quarter earnings after the bell Thursday, both warned of the upcoming impact from Apple‘s privacy changes set for this spring.  To
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Evan Spiegel, CEO of SNAP Inc. Stephen Desaulniers | CNBC Snap’s stock fell more than 5% in after-hours trading on Thursday after the company reported its fourth-quarter earnings despite beating Wall Street’s expectations on earnings, revenue and user growth. But the company provided a first-quarter adjusted EBITDA forecast that was much lower than analysts’ consensus
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After years of speculation that it will eventually get into the auto business with its own vehicle, Apple is close to finalizing a deal with Hyundai-Kia to manufacture an Apple-branded autonomous electric vehicle at the Kia assembly plant in West Point, Georgia according to multiple sources who briefed CNBC on the plan.   The so-called “Apple
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