Billie Eilish’s Barbie Single Jumped An Insane Percentage In Sales After Her Viral Oscars Performance, And It’s What She Was Made For


Oscar night is known to have a pretty positive effect on many of the films nominated, and this years’ winners fared no differently. Not just the actors, directors, writers and producers, but also musicians such as Billie Eilish, who at 22 became the youngest ever two-time winner in the ceremony’s 96th year, and brother Finneas. The duo’s awards season success with the Barbie single “What Was I Made For?” continued even beyond their win and “whoa”-inspiring live performance, with the news that it enjoyed a last-minute Academy-fueled burst of singles purchases that equaled out to a wowzers 704% increase in sales.

That highly impressive percentage increase is based on the number of singles sold the previous week ahead of the Oscars, according to BIllboard, which was just under eight months after the song was first released back in July 2023, and it only incorporated the night of the Oscars, March 10, and the Monday after, March 11. Which is all to say, not exactly a time when buying the track would have been something tons of people would still be doing, so for things to jump up so noticeably is definitely a nod to Oscar-sourced buzz.

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